Authors, Entrepreneurs, and other Creative Individuals Pursuing Their Dreams
The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.
The second step or rung on the marketing ladder is the actual book…Continue
Added by Karen Cioffi on August 20, 2011 at 12:43pm — No Comments