The internet is teeming with people trying to sell their products or services. And, most marketers spend a lot of time creating and building their email subscription lists. As we know, marketing is all about the golden list and traffic, traffic, traffic.

The primary method of getting traffic to your site is through information . . . creating content. You need to create quality content and provide it on a regular basis. Generating ongoing content and promoting it to the…

Next week is a busy week - on Friday I have another webinar:

Title: Design Your Own eBook Cover in 10 Easy Steps Using Microsoft Office 2010

Date: June 22, 2012

Time: 7 PM - 7: 45 EST (U.S.) - May run a bit longer

Presenter:Karen Cioffi

Offered by: Writers on the Move

Cost: Free

Format: Live Webinar

Handout: YES (after workshop)



We will be recording the workshop. Any handouts and the recording link to the workshop will be…

One of my Free events this month is Use Article Content to Increase Your Visibility and it's being offered by AnyMeeting.com, a webinar service provider.



Please join me on Wednesday, June 20th, at 11 am Pacific / 2 pm Eastern, for the next free webinar in AnyMeeting's “Small Business Toolkit” webinar series.



You'll learn how to properly craft your written content for effective search engine ranking and optimization.  This webinar is ideal for anyone using…

As most writers know, there isn’t much money in being an author; the money, if you can get a successful freelance writing business going, is in freelance writing work and ghostwriting.

There are so many different freelance writing and ghostwriting jobs you can do. But, to keep your target market focused and to strengthen your area of expertise, you should choose one or two specific types of writing. Offering too many varying services weakens your platform and your…

You’ve created a writing product or service and have taken the necessary steps to create a clearly defined and relatively simple and SEO friendly website. You’ve also created a quality and valuable FREEBIE that provides a solution to the reader’s problem, need, or want. This is important, because it’s this freebie that will motivate visitors to subscribe to your mailing list.

Now, the question is:

How to Drive Traffic to a Website to Take Advantage of Your…

Title: Create an Effective Press Release in 7 Easy Steps

Date: January 18, 2012 (Wednesday)

Time: 6:00 – 6:45 PM EST (U.S.)

Presented by: Karen Cioffi

Offered by: Writers on the Move

Format: Live Webinar

Handout: 22 Page eBook

Cost: Free

Part of any good marketing strategy is to include press releases and if you can write an article, you can write a press…

It’s a New Year, so start if off by honing your writing or marketing skills.

As an author or writer it’s no doubt you know how important it is to stay on top of your writing and marketing game, that’s where knowledge comes into play. The more you learn, the more you can apply that knowledge to your craft. And, a new year is the perfect time to start.

Whether it’s writing or marketing, there is an e-book for you. Get help writing your children’s book with…

You’ve taken the initial steps to begin your book marketing journey. The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited/proofread, and have a knock-out cover.

Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing…

Probably one of the most difficult aspects of writing is providing content that your reader can turn into pictures or imagery. You may know exactly what you’re trying to convey, the image you want your reader to see, but does your content translate into effective imagery for your reader?

Stephen King discusses this topic in an informative article in the August 2010 Writer magazine. Obviously, any advice from this author is valuable, but I especially like his views on imagery.…

It’s amazing how the road to ‘making money’ for writers has opened. Maybe you’ve been thinking about it, or maybe you’ve even tried your hand at writing to earn an income or simply to supplement your income, but just haven’t seen the light at the end of the tunnel.

Well, step back moment, look around, and take a new stab at it, because now’s the time to write for money.

You might be wondering what it means to ‘write for money.’ The answer to that is simple:…

The Muse Online Writers Conference is just about here: October 3rd through October 9th, and Magdalena Ball and Karen Cioffi will be presenting a week-long workshop for the conference.

Here are the details:

Workshop Title: Creating and Building Your Author/Writer Online Presence:

From Website Creation to Beyond Book Sales

Presenters: Karen Cioffi and Maggie Ball

Date: October 3 -9

Register today at:…

Writers on the Move is offering another great workshop for writers, and it's FREE. Be sure to take advantage of these workshops that are geared to help you on your book writing, publishing, and promotion path.

Workshop Title: Self-Publishing With CreateSpace

Presenters: Elysabeth Eldering and Nancy Famolari

Date: September 16, 2011 (Friday)

Time: 4:00 – 5:00 PM, EST (U.S.)

Format: Live Online Chat…

The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.

Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.

The second step or rung on the marketing ladder is the actual book…

Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.

To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.

The Foundation

Create a Quality…

The road to publication can be long and winding ... and filled with rejection. So, what do you do while you’re submitting your manuscript and waiting patiently? Okay, maybe not patiently, but waiting nonetheless.

That’s easy. And, it’s very important, create visibility. I don’t mean standing on the street corner singing at the top of your lungs, I mean creating an online presence that depicts who and what you are. In other words, you need to create your…

In accounting, if you (the accountant or bookkeeper) are off even one penny, you have to search and work until that penny is found – all the income, expenses, assets, liabilities of a business must all sync at the end of every month, quarter, and year. You’re monthly trail balance sheet and the balance sheet, which reflects every penny in and out, must be perfect. There is also the reconciling the monthly bank statements.

The various data from every department, such as…

In our efforts to continually provide fresh and helpful information to our readers and visitors, and since our group has so many experienced and knowledgeable writers and authors, Writers on the Move has added a new and very exciting feature to our group, monthly workshops.

The workshops will focus on writing and marketing, and depending on the presenter and topic, the workshops will range from 30 minutes to ONE hour to ONE day to ONE week long. We are hoping to…

E-books are an amazing product that has multiple uses. And, it can be created for FREE, or for a very minimal amount. What else can you create that costs only your time and effort, and sells for whatever the market is willing to pay?

1. Create content

The first step is to create your content; this can be done as a simple word document. The content can be anything you think your readers or target market will want or need. In addition, it can be any…

When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.

Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to…

Many children’s authors or book writers in other genresrealize that making money writing books may not be what many envision it to be.So, if as a writer you want to make money to either supplement your income orearn an income, you might think about other writing paths in addition toauthoring books.

One such path is freelance writing.

According to Wikipedia, “the Bureau of…