Authors, Entrepreneurs, and other Creative Individuals Pursuing Their Dreams
You’ve created a writing product or service and have taken the necessary steps to create a clearly defined and relatively simple and SEO friendly website. You’ve also created a quality and valuable FREEBIE that provides a solution to the reader’s problem, need, or want. This is important, because it’s this freebie that will motivate visitors to subscribe to your mailing list.
Now, the question is:
How to Drive Traffic to a Website to Take Advantage of Your…Continue
Added by Karen Cioffi on February 17, 2012 at 4:32pm — No Comments
The Muse Online Writers Conference is just about here: October 3rd through October 9th, and Magdalena Ball and Karen Cioffi will be presenting a week-long workshop for the conference.
Here are the details:
Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales
Presenters: Karen Cioffi and Maggie Ball
Date: October 3 -9
Register today at:…Continue
Added by Karen Cioffi on September 9, 2011 at 3:16pm — No Comments
The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.
The second step or rung on the marketing ladder is the actual book…Continue
Added by Karen Cioffi on August 20, 2011 at 12:43pm — No Comments