Authors, Entrepreneurs, and other Creative Individuals Pursuing Their Dreams
The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.
The second step or rung on the marketing ladder is the actual book…Continue
Added by Karen Cioffi on August 20, 2011 at 12:43pm — No Comments
Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.
To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.
Create a Quality…Continue
Added by Karen Cioffi on July 4, 2011 at 5:13pm — No Comments
When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.
Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to…Continue
Added by Karen Cioffi on January 23, 2011 at 4:05pm — No Comments
Merriman-Webster.com notes that both the words, marketing and promotion (the terms, or the present day meaning), came into existence around the 15th and 16th centuries. Interestingly,
although both marketing and promotion seem to be used in place of each other, and
marketing is regularly used in place of promotion, they are separate processes.
Well to be more clear, promotion is a process under the marketing umbrella.…
Added by Karen Cioffi on November 6, 2010 at 4:38pm — No Comments
Most of us think of keywords as something a marketer or affiliate marketer needs to be aware of. It’s their area of business and their problem to find these mysterious words that help increase the ranking on search engines.
But, that’s not really the case.
Today, if you are promoting yourself, your book, service, business, or product, you need readers to know who you are, where you are, what you have to offer, why what you’re offering is what they…Continue