The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.

 

Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.

 

The second step or rung on the marketing ladder is the actual book…

Continue

Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.

 

To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.

 

The Foundation

 

Create a Quality…

Continue

When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.

 

Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to…

Continue

Merriman-Webster.com notes that both the words, marketing and promotion (the terms, or the present day meaning), came into existence around the 15^th and 16^th centuries. Interestingly,

although both marketing and promotion seem to be used in place of each other, and

marketing is regularly used in place of promotion, they are separate processes.

Well to be more clear, promotion is a process under the marketing umbrella.…

Continue

Most of us think of keywords as something a marketer or affiliate marketer needs to be aware of. It’s their area of business and their problem to find these mysterious words that help increase the ranking on search engines.

But, that’s not really the case.

Today, if you are promoting yourself, your book, service, business, or product, you need readers to know who you are, where you are, what you have to offer, why what you’re offering is what they…

Continue

I love the internet . . . you can find almost anything and learn just about anything by doing a search. My latest learning session was on a teleseminar provided by Steve Harrison of Quantum Leap. The guest speaker was Jack Canfield. For those of you who haven’t yet hear of him (this would be amazing if you are in the writing field), Canfield is the co-creator of Chicken Soup for the Soul.



Canfield and Mark Victor Hansen had a dream. They would have a New York Times best selling book.… Continue