Authors, Entrepreneurs, and other Creative Individuals Pursuing Their Dreams
The internet is teeming with people trying to sell their products or services. And, most marketers spend a lot of time creating and building their email subscription lists. As we know, marketing is all about the golden list and traffic, traffic, traffic.
The primary method of getting traffic to your site is through information . . . creating content. You need to create quality content and provide it on a regular basis. Generating ongoing content and promoting it to the…Continue
Added by Karen Cioffi on July 23, 2012 at 5:04pm — No Comments
Next week is a busy week - on Friday I have another webinar:
Title: Design Your Own eBook Cover in 10 Easy Steps Using Microsoft Office 2010
Date: June 22, 2012
Time: 7 PM - 7: 45 EST (U.S.) - May run a bit longer
Offered by: Writers on the Move
Format: Live Webinar
Handout: YES (after workshop)
We will be recording the workshop. Any handouts and the recording link to the workshop will be…
Added by Karen Cioffi on June 15, 2012 at 10:30am — No Comments
One of my Free events this month is Use Article Content to Increase Your Visibility and it's being offered by AnyMeeting.com, a webinar service provider.
Please join me on Wednesday, June 20th, at 11 am Pacific / 2 pm Eastern, for the next free webinar in AnyMeeting's “Small Business Toolkit” webinar series.
You'll learn how to properly craft your written content for effective search engine ranking and optimization. This webinar is ideal for anyone using…
Added by Karen Cioffi on June 15, 2012 at 9:51am — No Comments
You’ve created a writing product or service and have taken the necessary steps to create a clearly defined and relatively simple and SEO friendly website. You’ve also created a quality and valuable FREEBIE that provides a solution to the reader’s problem, need, or want. This is important, because it’s this freebie that will motivate visitors to subscribe to your mailing list.
Now, the question is:
How to Drive Traffic to a Website to Take Advantage of Your…Continue
Added by Karen Cioffi on February 17, 2012 at 4:32pm — No Comments
Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 6:00 – 6:45 PM EST (U.S.)
Presented by: Karen Cioffi
Offered by: Writers on the Move
Format: Live Webinar
Handout: 22 Page eBook
Part of any good marketing strategy is to include press releases and if you can write an article, you can write a press…Continue
It’s a New Year, so start if off by honing your writing or marketing skills.
As an author or writer it’s no doubt you know how important it is to stay on top of your writing and marketing game, that’s where knowledge comes into play. The more you learn, the more you can apply that knowledge to your craft. And, a new year is the perfect time to start.
Whether it’s writing or marketing, there is an e-book for you. Get help writing your children’s book with…Continue
Added by Karen Cioffi on December 31, 2011 at 8:05pm — No Comments
You’ve taken the initial steps to begin your book marketing journey. The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited/proofread, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing…Continue
Added by Karen Cioffi on December 31, 2011 at 7:56pm — No Comments
The Muse Online Writers Conference is just about here: October 3rd through October 9th, and Magdalena Ball and Karen Cioffi will be presenting a week-long workshop for the conference.
Here are the details:
Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales
Presenters: Karen Cioffi and Maggie Ball
Date: October 3 -9
Register today at:…Continue
Added by Karen Cioffi on September 9, 2011 at 3:16pm — No Comments
The first rung on your marketing ladder is to create a quality product, in the case of an author, that would be a book. You need to create an engaging story, be part of a critique group, make sure the manuscript gets edited, and have a knock-out cover.
Creating the book might be considered Research and Development under the Marketing umbrella, and the foundation of a marketing strategy.
The second step or rung on the marketing ladder is the actual book…Continue
Added by Karen Cioffi on August 20, 2011 at 12:43pm — No Comments
Every author has thought it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.
To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.
Create a Quality…Continue
Added by Karen Cioffi on July 4, 2011 at 5:13pm — No Comments
In our efforts to continually provide fresh and helpful information to our readers and visitors, and since our group has so many experienced and knowledgeable writers and authors, Writers on the Move has added a new and very exciting feature to our group, monthly workshops.
The workshops will focus on writing and marketing, and depending on the presenter and topic, the workshops will range from 30 minutes to ONE hour to ONE day to ONE week long. We are hoping to…Continue
Added by Karen Cioffi on May 6, 2011 at 5:38pm — No Comments
When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.
Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to…Continue
Added by Karen Cioffi on January 23, 2011 at 4:05pm — No Comments
Merriman-Webster.com notes that both the words, marketing and promotion (the terms, or the present day meaning), came into existence around the 15th and 16th centuries. Interestingly,
although both marketing and promotion seem to be used in place of each other, and
marketing is regularly used in place of promotion, they are separate processes.
Well to be more clear, promotion is a process under the marketing umbrella.…
Added by Karen Cioffi on November 6, 2010 at 4:38pm — No Comments
Most of us think of keywords as something a marketer or affiliate marketer needs to be aware of. It’s their area of business and their problem to find these mysterious words that help increase the ranking on search engines.
But, that’s not really the case.
Today, if you are promoting yourself, your book, service, business, or product, you need readers to know who you are, where you are, what you have to offer, why what you’re offering is what they…Continue
Marketing budgets for online search marketing is steadily rising. Businesses and their marketing departments are very aware of the importance of promoting their brand and products online. And, since the
majority of buyers use online search engines to learn about products and to buy
products, this particular means of reaching customers is quickly becoming a
necessity . . . a mainstay.
In an April…Continue